Foundation is literally the foundation your makeup look is founded on. As a Makeup Artist I have learned it's the key to whether the end result will will look incredible or just meh. Applying foundation will help to smooth out your skin tone, conceal blemishes and skin discoloration, and give you a more natural, healthy glow. Applying makeup without a foundation base can actually enhance unsightly skin problems, rather than conceal them. But before you head out to the store and get bombarded with choices - read my Makeup Artist Tips on how to choose a foundation.
How to choose the right color of foundation.
First, you need to select the correct color for your skin tone. Often times, people choose foundations that are either too light - making them look pale and washed out - or too dark - which often leaves a line of makeup between the jaw and neck. You do not want to look like you're wearing a mask. The foundation color that you choose must blend in with your natural skin tone and if it seems like it's disappearing when you've applied it - you've chosen the right color!
Also keep in mind that your skin tone color will change with the seasons. Here in the summer in Texas, you will most likely need a slightly darker foundation color, because your skin will tan somewhat (even if you don't tan intentionally - you still need to go outside sometimes, lol). In the winter your skin will lighten again back to its original skin tone.
Deciding between Powder & Liquid Foundation
The next decision is to decide what type of foundation to use, the 2 most popular are Mineral Powder Foundation and liquid foundation. (Cream-to-powder foundations are gaining in popularity for daily use, so keep reading!) The right foundation is different for everyone and is largely personal choice, although there are pros and cons to both types.
Powder Foundation Makeup
Powder foundations are a less popular choice, but can work just as well as liquid makeup! It's easy to apply and there is less blending involved. Powder foundation is a great choice for people that have very oily skin, as the powder will soak up the oil and prevent a greasy appearance. You can also carry a compact powder case with you on days when you need to do a slight touch up to your makeup or on days that are hot and humid, to rid your face of shine.
The con for powders, however, is that they can look like they are caked on your face if applied to heavily. In Texas, after a couple of hours in hot weather, the powder will change because most likely it's been mixed with sweat. They also tend to rub off on your clothes since the powder sits on top of your skin.
Liquid Foundation Makeup
Most women seem to prefer the liquid foundation for daily wear. I wear liquid foundation on the days I wear makeup! It appears to be quicker and much easier to apply. Once blended into the skin, liquid foundation makeup appears natural and light, giving the skin a smooth, even appearance. However, how it is applied can also make a difference. Applying too much will cause streaks and spots that look heavy on your skin. Using a beauty blender or foundation brush (I prefer a foundation brush with a flat edge to buff the makeup on) rather than using your fingers can help you create a smooth, even appearance. Apply a small amount of liquid foundation at a time and blend in carefully.
Another advantage of a liquid foundation is that it absorbs into the skin rather than sitting on top of it, so your skin looks more like skin! It also comes in a variety of formulas to suit women with different kinds of skin (dry skin, normal skin, oily skin, combination skin, and sensitive skin types) and a variety of finishes (luminous, matte, and satin).
What about Liquid-to-Powder Foundations??
Liquid-powder foundation combinations are another choice that is gaining in popularity. The foundation makeup comes in a compact, like a powder, but contains a creamier substance. Application of this foundation gives a smooth appearance, like a powder, with the absorption benefits of a liquid. However, you have to be careful when applying this type of foundation, since a heavy hand will give you a caked appearance. Like liquids, the key is to apply it lightly and blend well. Liquid-to-powder is not the best foundation for people with dry skin. It tends to accentuate fine lines and looks patchy. If you have normal - oily skin, you might give this foundation a try!
If this is the first time you are going to buy a foundation, you should visit a make-up counter (usually coasts $50-$100). You can also book a learning appointment with a professional make-up artist (like me!) to help you with your selections. If you don't see a makeup class listed on your Makeup Artist's website - you should ask for a private lesson! If they're anything like me, they want you to be informed and feel confident when you're choosing makeup for the first time.
For those that have problem skin, such as severe acne breakouts, you should visit a dermatologist at some point. They can provide you with other skin care options to help clear up underlying problems.
Remember, the best makeup techniques start with a good foundation that is appropriate for your skin type and skin tone. Be smart and take the time to research what is out there before spending money a bunch of products. You'll be happy you did!
And finally, as a member of this planet I think it's important to be aware of how makeup is made and controlled. Buy #crueltyfree whenever you can!